Life is short, as is time with our family and friends , So milking every last bit of entertainment out of a 24 hour day before starting the next one is something every MMO gamer has come to know. Looking at the clock and saying "Yeah, 4 hours of sleep is just fine" can sometimes be a mantra we chant to tell ourselves we actually believe it.
This is the heart of why WoW is so popular. Its convenient. No arbitrary zone lockouts, no waiting 30 mins for other players, It's just a game that caters to the whims of its users. Its a game that realizes that it is truly just a game and making sure the players get the most of their time online is what's at the top of Blizzards agenda. Not keeping them logged in as long as possible. (Yeah I mean you EQ2 , you and your silly gotta be online to sell broker system. Yes I know its different now)
Lets look at games that are in a lot of peoples homes.
- Deck of cards - Easy to use, many varying degrees of difficulty. Hard to master.
- Monopoly - How many clones of this game are there. I mean truly an easy game to play but everyone thinks their strategy is the best.